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'' I just made my album. I did my best. And I uploaded the video just to 'YouTube.' That was all.'' - Psy
Since the video streaming launched by YouTube in 2005, the site has seen more than 10 videos exceeding 2 billion views mark. it's the best site that provides to artists and YouTubers the monstrous platform to express their creativity and share projects.
Gangnam Style was the first video to reach 1 billion views online in 2012 and enjoyed a five-year reign atop YouTube’s charts, then "Despacito" dethroned him in June became the first video to reach three billion views on August 4, 2017, followed by "See You Again" on August 6, 2017.
But, do you know the real secret behind this success? sure there are secrets behind breaking the record for most-viewed video of all time.
1- Vevo: Most of these videos are music and Vevo videos: The American multinational video hosting service as a joint venture between the "big three" record companies, Universal Music Group (UMG), Sony Music Entertainment (SME) and Warner Music Group (WMG).
According to Wikipedia: ''It's shareholders now consist of both UMG and SME as well as Abu Dhabi Media and Google after it took a 7% share in 2013, with the third "big three" company, Warner Music Group (WMG) joining Vevo in August 2016.''
It's the world's leading all-premium music video platform, what explains that the major component in the success of these videos is this big company who hosts and distributes music videos on its own platform and other sites.
2- Music and dance: Most of these videos are video clips, a combination of dance and music. “The whole world is singing and dancing in Spanish. That is something really amazing.” says Erika Ender, who co-wrote “Despacito” with Fonsi.
According to a psychological research emotions that increase amusement like positive videos may be more likely to be shared than negative videos.
Because of the intellectual, social, emotional, and spiritual benefits and the importance of dance and music in life people like watching and sharing music videos.
3- Video sharing websites: There are a lot of websites or software which allow users to share, watch, download and upload videos.
Youtube is now the second biggest search engine on the internet after Google. By 2015, YouTube had emerged as the unassuming king of music streaming and generates billions of views.
people like viewing the short amazing, and shocking videos and like sharing something meaningful or valuable to them.
4- Famous Singers: Most of the videos are songs performed by popular singers who have millions of followers such as Justin Bieber - Taylor Swift - Enrique Iglesias - Katy Perry ...
5- Language: According to Wikipedia: 51.6% content of the top 10 million websites using various languages as of 4 March 2017 is in English.
That's why English is considered the language of the internet; chosen by people as a common way to communicate.
Also “Despacito” is the most-watched video of 2017 in more than 40 countries. it's wildly successful also in countries where Spanish isn’t the first or even second language.
Take a look at this list of the top 10 most-viewed videos on YouTube, with all data through August 17, 2017.
4. Justin Bieber - Sorry (Oct 22, 2015)
1. Luis Fonsi - Despacito ft. Daddy Yankee (Jan 12, 2017)
5. Mark Ronson - Uptown Funk ft. Bruno Mars (Nov 19, 2014)
2. Wiz Khalifa, “See You Again” feat. Charlie Puth (Apr 6, 2015)3,035,674,190 views
8. Enrique Iglesias - Bailando (Apr 11, 2014)
10. Katy Perry - Roar (Sep 5, 2013)
6. Masha and The Bear (Jan 31, 2012)
✔ So what is your favorite youtube video you have watched? Let me know in the comment here.
✔ READ ALSO: 7 Important Things That Really Make you Healthy and Happy.
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3. PSY - GANGNAM STYLE (Jul 15, 2012)
9. Maroon 5 - Sugar (Jan 14, 2015)
7. Taylor Swift - Shake It Off (Aug 18, 2014)